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Trailer Graphics & Ads During The Holidays

By Rob Sutter


The idea of trailer graphics is tremendous when you are talking about simple yet effective advertising. These visuals can prove to be some of the most striking if they are done by some of the best authorities that can be imagined. That being said, what are some of the greatest marketing methods that have come about during the holiday seasons as we find ourselves well within it? This is something that should be taken into account, the idea of Lego included in one of the greatest of ways.

The Drum put up a report that talked about a Lego pre-Christmas commercial that had aired. The reason for this was to appeal to families around one of the most important times of the year, the goal being to "bring fathers and sons together." Seeing as how Lego has always been more of a male-centric name, perhaps this isn't too surprising. What is worth nothing, though, is that this approach was able to bring about a surprisingly effective ad for the sake of the holiday season.

"Let's Build" was the name of the commercial was created by the Amsterdam-located We Are Pi. There was a strong emphasis on the idea of emotion, which probably goes without saying considering that this is more of a family commercial. Simply put, it showed a young boy playing with his father, the two of them engaged in the building of Lego blocks. It was effective for what it is and it did not need anything more in order to be seen as an impactful attempt to appeal to families.

If you feel as though something "dynamic" was needed, it isn't necessarily the case, especially when you look at the broad spectrum of work associated with authorities such as JMR Graphics. They are able to create, amongst other items, trailer graphics and they are some of the most impressive items imaginable. They undergo creation well and there are certain aspects which come into pay as well. Not only are they visually appealing but they are able to be exactly that while not appearing too busy as if to lose focus.

I have to believe that a clean presentation is what will help trailer graphics stand out even more. These types of graphics are easily some of the best and I'd like to think that simplicity is what was able to help Legos with this commercial. This is one of the most treasured identities out there for the male audience, seeing as how many have played with them in their youth. If this commercial did one thing rather well, it is that it conveyed how certain interests don't fade with age.




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