For decades, business leaders have depended on the structure and foundations that worked in the past to secure commercial survival. In business, it is all about numbers and the figures that counts. The more you know how to analyze data effectively, the more success for your enterprise.
In fact, business has been all about data analytics. This has been the basis whether to support an idea or reject it because it has little chances of impacting the company according to the data gathered. Basically, it is all about gathering data and strategic insight is not part of the game. Decisions were primarily based on the projection presented by data analysis or the marketing research department.
But the game is now slowly changing. As more and more Steve Jobs and Mark Zuckerberg emerged out of the dark alley of analytics, the game is evolving into something many business analyst would despise and reject from the past. The rules of the game have become more human centered in this millennium.
Talking about the change in the rules of enterprise, we are speaking about the controversial way of management. This method aims to target the opinions and insights of people from bottom up, from managers to the lowest position in the company. This is all about gathering all the needs and ideas of everyone fair and square in order to come up with effective services and products for consumers.
Many business analysts of the modern time discovered a new approach to management. The ideas coming from people who have firsthand experience in carrying a task are important in creating a product or a service tailored to the consumers needs. This is because they have face to face encounters with end users.
And rather than depending on what data has to say, business leaders following this principle will listen to what regular employees feel about the services because it is most likely how consumers feel about the services as well. Take for an example, Apple, it is clear that Jobs listens to his employees to create innovation. Here is what happened during the interview with Jobs.
The press asked Jobs about his greatest achievement as a market leader. He told the press that it was about Apple as a company, not iPhone nor he mentioned about iPad. He also emphasized that he he listened to his employees and embraced their concepts rather than relying alone on his intelligence. This what made Apple rise above all companies in the digital field.
Another example of success because of employee insight is the new homepage design and the like button of Facebook. Originally, the idea came from Hackathons they held frequently and because of the event they were able to create innovation for Facebook as a company in general Hackathons are like day events for programmers and other people involved in software development.
To sum this article up, insights from all the people in the company is as essential as data gathered by a single department. It might not be fair to say it is all about insight and there is no need for analytics. What this article is trying to explain is it would very promising if a company can take advantage of both tools.
In fact, business has been all about data analytics. This has been the basis whether to support an idea or reject it because it has little chances of impacting the company according to the data gathered. Basically, it is all about gathering data and strategic insight is not part of the game. Decisions were primarily based on the projection presented by data analysis or the marketing research department.
But the game is now slowly changing. As more and more Steve Jobs and Mark Zuckerberg emerged out of the dark alley of analytics, the game is evolving into something many business analyst would despise and reject from the past. The rules of the game have become more human centered in this millennium.
Talking about the change in the rules of enterprise, we are speaking about the controversial way of management. This method aims to target the opinions and insights of people from bottom up, from managers to the lowest position in the company. This is all about gathering all the needs and ideas of everyone fair and square in order to come up with effective services and products for consumers.
Many business analysts of the modern time discovered a new approach to management. The ideas coming from people who have firsthand experience in carrying a task are important in creating a product or a service tailored to the consumers needs. This is because they have face to face encounters with end users.
And rather than depending on what data has to say, business leaders following this principle will listen to what regular employees feel about the services because it is most likely how consumers feel about the services as well. Take for an example, Apple, it is clear that Jobs listens to his employees to create innovation. Here is what happened during the interview with Jobs.
The press asked Jobs about his greatest achievement as a market leader. He told the press that it was about Apple as a company, not iPhone nor he mentioned about iPad. He also emphasized that he he listened to his employees and embraced their concepts rather than relying alone on his intelligence. This what made Apple rise above all companies in the digital field.
Another example of success because of employee insight is the new homepage design and the like button of Facebook. Originally, the idea came from Hackathons they held frequently and because of the event they were able to create innovation for Facebook as a company in general Hackathons are like day events for programmers and other people involved in software development.
To sum this article up, insights from all the people in the company is as essential as data gathered by a single department. It might not be fair to say it is all about insight and there is no need for analytics. What this article is trying to explain is it would very promising if a company can take advantage of both tools.
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