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Are Apple And Samsung Losing Ground To Chinese Handset Makers In 2014?

By Bilal Hamdan


The latest report on the global smartphone market released by Strategy Analytics include some interesting statistics. An overall growth of around 33% was reported for smartphone shipments globally during the first quarter (Q1) of 2014. The most notable feature of this report is the fact that global smartphone giants Apple and Samsung losing its share to Chinese smartphone makers, Huawei and Lenovo. Even though this report must be viewed with a bit of caution since the number of shipments don't really equal sales to the end users.



The top manufacturers of smartphones in the world were Samsung and Apple in 2013. In 2014 also they led the list by sharing the first and second positions respectively, but the notable feature is the decrease in their respective market shares. Samsung was first with an overall market share of 31.2% which saw a slight drop of 1.2% compared to the market share of Q1 of 2013. Apple came second with a market share of 15.5% in Q1 2014. But Apple also lost 2.2% of their market share of the first quarter in 2013. The clear gainers with an increase in the market share were the Chinese handset giants Lenovo & Huawei, who captured the third and fourth positions respectively.

Huawei had a market share of 13.4% during the first quarter of 2014 with an increase of 3.3% compared to the same period in 2013. Lenovo came fourth with a market share of 13.3% with a slight increase of 0.8% compared to Q1 of 2013.

The global mobile phone market also has recorded an increase in its share by at least 9.4% during the Q1 of 2014. Nokia, LG and Samsung were seen losing a part of their share in favor of Huawei, Lenovo and Apple in the global mobile phone market.

The big sellers of mobile phones in China are all Android models, and they all now use version 4. This means that they are running the same software as most branded names, such as HTC and Samsung.

When these big companies launch a new model then they need to recoup the research and development costs. So as things stand at the moment, the future looks very bright for the Chinese mobile phone market, and this is good news for the consumer.




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