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Facebook Engagement & 3 Tips Courtesy Of An Online Marketing Firm

By Robbie Sutter


Now, more so than ever, it is important for companies to engage in Facebook engagement. Given the fact that Facebook has cut down on engagement recently, it's likely that many businesses are looking at this site, all the while asking, "What is the point?" With this in mind, it's important to understand that there are ways to increase interaction, some methods being more effective than others. For those who'd like to learn how to go about this, here are 3 ways to do so by an online marketing firm.

1. You may be curious as to which aspects of certain posts Facebook emphasizes the most. Likes, comments, and shares are especially crucial, so when a certain post is able to draw in hundreds of these, it goes without saying that Facebook will take notice. When a post featuring an infographic is able to elicit several comments during the course of an hour, it will be recognized by Facebook. However, in order for this to happen, companies must post strong content on a consistent basis.

2. Make sure that you share only what your audience would like to see. Ideally, you are going to want to showcase posts and stories that users will either find interesting or entertaining. If you'd like to understand the specifics behind this, it's not out of the question to hire an online marketing firm to assist on the matter. In fact, firms such as fishbat will be able to both help you create strong posts and schedule them so that they are released at a strong pace.

3. If you have the means, think about holding a weekly promotion for your Facebook users. This works especially well if your company sells products along the lines of shirts or shoes. Since your fans will be able to not only purchase but wear certain articles of clothing, make it a point to feature one fan on your page a week for others to see. As any online marketing firm can attest to, people enjoy publicity, so it's clear that there is incentive for fans to become engaged.

I hope that these tips will be able to help you better understand why it is that engagement on Facebook, even now, is such an important point to mention. When it comes to the greatest social media platforms for business use, it's clear that Facebook stands out. With the news of Facebook's organic reach coming to the surface, though, does this necessarily mean that the website shouldn't be used at all? If anything, this only means that smarter methods have to be implemented in the long term.




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