It goes without saying but Facebook is arguably the largest social media network in the world. With so many people who have access to both the Facebook site as well as its mobile alternatives, it's hard to deny that it is a heavily utilized site. With that said, though, is it possible that Facebook is taking more control of its mobile efforts, for better or worse? Judging by the fact that it is removing messaging from its app, it could be a point for online marketing companies to key in on.
Facebook recently said that it would be making efforts to remove the messaging function from its main mobile app. What this would mean is that those users would have to download the standalone Messenger program for this purpose. The news was relayed to those in Europe and it seems like the news in question was met with, to say the least, a mixed response. Online marketing companies can see that while this is an effort made to allow the Messenger app to stand out, it might not be for the best.
However, I can see this move raising the ire of many a Facebook user and I am sure that online marketing companies would be able to agree. To put it simply, people dislike clutter, which is a point that is supported by firms along the lines of fishbat as well. In addition, it seems like Facebook is forcing this change upon its users as opposed to allowing them to become more used to the change over time. A sudden shift, in my view, is not going to sit well.
It's important to remember that there have been a number of instances where users have voiced their displeasure over sudden changes made by companies. For example, the Xbox One came under fire because of the proposed DRM restrictions linked to the console. After hearing the complaints from the gaming masses, Microsoft decided to do away with said restrictions. This was a problem that Microsoft ultimately avoided, so I am sure curious to see if Facebook will follow a similar route if the messaging service removal creates an even greater commotion.
Will Facebook pull back on this change, thereby making it seem as though it hadn't happened in the first place? It's hard to say, especially when this particular story is still so young at this point. With that said, though, a company should not take it upon itself to remove features for any reason whatsoever. To me, it goes against what consumers want and hopefully, in time, this news story will be looked at as one that can be considered as nothing but a blemish on the part of Facebook.
Facebook recently said that it would be making efforts to remove the messaging function from its main mobile app. What this would mean is that those users would have to download the standalone Messenger program for this purpose. The news was relayed to those in Europe and it seems like the news in question was met with, to say the least, a mixed response. Online marketing companies can see that while this is an effort made to allow the Messenger app to stand out, it might not be for the best.
However, I can see this move raising the ire of many a Facebook user and I am sure that online marketing companies would be able to agree. To put it simply, people dislike clutter, which is a point that is supported by firms along the lines of fishbat as well. In addition, it seems like Facebook is forcing this change upon its users as opposed to allowing them to become more used to the change over time. A sudden shift, in my view, is not going to sit well.
It's important to remember that there have been a number of instances where users have voiced their displeasure over sudden changes made by companies. For example, the Xbox One came under fire because of the proposed DRM restrictions linked to the console. After hearing the complaints from the gaming masses, Microsoft decided to do away with said restrictions. This was a problem that Microsoft ultimately avoided, so I am sure curious to see if Facebook will follow a similar route if the messaging service removal creates an even greater commotion.
Will Facebook pull back on this change, thereby making it seem as though it hadn't happened in the first place? It's hard to say, especially when this particular story is still so young at this point. With that said, though, a company should not take it upon itself to remove features for any reason whatsoever. To me, it goes against what consumers want and hopefully, in time, this news story will be looked at as one that can be considered as nothing but a blemish on the part of Facebook.
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