In the world of hospitality, occupancy is of huge importance and if your hotel or motel consistently suffers from low occupancy, it's time to make a few changes. Simply lowering your rates is not the best strategy because that can seriously impact your bottom line. The best way to improve your occupancy rates would be to evaluate your hotel and decide what changes will lure guests to your special place.
First impressions are crucial and if the exterior of your lodging establishment and the lobby have seen better days, it would be wise to spruce up these areas. In addition, the entire hotel should be meticulously clean. There is no excuse for poor housekeeping and obvious signs of disrepair. Your customers certainly deserve better than a shabby environment, and even a motel that charges a low rate should be clean and comfortable. So make cleanliness and the decor a high priority.
When it comes to hospitality, cleanliness is one factor and customer service is another that must be extremely high in quality. People expect the staff to be helpful, friendly and knowledgeable about the area. If your staff lacks enthusiasm or suffers from a lack of people skills, it's time to either retrain employees or hire new staff that will work better with your customers. Great front desk employees are absolutely worth their weight in gold.
While you definitely do not want to simply drop all of your rates in order to lure people, it doesn't hurt to alter the rate structure. Offer the lowest rates for the smallest rooms or the rooms located in less desirable locations. If a room is larger or has special amenities or perhaps a great view, charge more for it. People are willing to pay more for special features or more space. You also should think about varying rates depending on the day of the week or the season. Offering group rates is another good idea that can entice large parties and corporate groups.
If your hotel is in great shape and your rates are competitive, the amenities you offer can make all the difference to potential guests. For instance, if you serve breakfast and the comparable hotel down the street doesn't, this can attract clients. Other amenities that guests really appreciate include in-room refrigerators and coffee makers, as well as premium television service such as DirecTV. You might think satellite TV is more costly than local cable, but it actually offers more channels for the same or less than a cable provider.
A local DirecTV dealer such as Integra Systems can install satellite service into each room, with up to 128 channels, many of which are available in high definition. Not only will they install the service, the team at Integra Systems will be able to help instruct employees and provide support for the hotel staff if they have issues or questions in the future.
First impressions are crucial and if the exterior of your lodging establishment and the lobby have seen better days, it would be wise to spruce up these areas. In addition, the entire hotel should be meticulously clean. There is no excuse for poor housekeeping and obvious signs of disrepair. Your customers certainly deserve better than a shabby environment, and even a motel that charges a low rate should be clean and comfortable. So make cleanliness and the decor a high priority.
When it comes to hospitality, cleanliness is one factor and customer service is another that must be extremely high in quality. People expect the staff to be helpful, friendly and knowledgeable about the area. If your staff lacks enthusiasm or suffers from a lack of people skills, it's time to either retrain employees or hire new staff that will work better with your customers. Great front desk employees are absolutely worth their weight in gold.
While you definitely do not want to simply drop all of your rates in order to lure people, it doesn't hurt to alter the rate structure. Offer the lowest rates for the smallest rooms or the rooms located in less desirable locations. If a room is larger or has special amenities or perhaps a great view, charge more for it. People are willing to pay more for special features or more space. You also should think about varying rates depending on the day of the week or the season. Offering group rates is another good idea that can entice large parties and corporate groups.
If your hotel is in great shape and your rates are competitive, the amenities you offer can make all the difference to potential guests. For instance, if you serve breakfast and the comparable hotel down the street doesn't, this can attract clients. Other amenities that guests really appreciate include in-room refrigerators and coffee makers, as well as premium television service such as DirecTV. You might think satellite TV is more costly than local cable, but it actually offers more channels for the same or less than a cable provider.
A local DirecTV dealer such as Integra Systems can install satellite service into each room, with up to 128 channels, many of which are available in high definition. Not only will they install the service, the team at Integra Systems will be able to help instruct employees and provide support for the hotel staff if they have issues or questions in the future.
About the Author:
Jansen Wilhelmsen enjoys writing reviews on the commercial DirecTV dealers. To get more details about direcTV for hotels packages or to find about direct TV local offices, please go to the IntegraSystems website now.
Aucun commentaire:
Enregistrer un commentaire